Beauty is commonly thought of as impenetrable to analysis. Recent advances in neuroscience, including the development of a new sub-specialty, neuroaesthetics, reveals insights that can help architects understand how people respond aesthetically to what is built. Outline neuroaesthetic principles and explain how each affects stress, attention, or comfort, noting one HSW implication per principle. Analyze a space to identify visual stressors and propose evidence-based design interventions that can measurably reduce cognitive load. Define and evaluate health improvements that accompany making beautiful architectural environments. Connect underlying benefits that beauty can contribute to measurable improvements in the psychological state of occupants and the public, documenting how each can land pragmatically in architectural practice.